6 Techniques to Drive More Traffic to Your Blog

Over the years, blogs have become an important part of internet marketing. Digital marketing strategies change constantly but blogging has remained stable through all recent changes.

Brands that do not have a strong blog strategy as part of their digital marketing could be losing out on traffic.

Creating a blog with quality content is not an easy task. It takes time and patience to continually add great content that is valuable for your audience.

For blogs just starting off, it can take months, if not years, to generate the audience you want. However, there are some techniques you can use to achieve your goal in less time.

We’ve chosen some of the most useful that you can use to add organic traffic to your blog.

1. Create high-authority backlinks

Link building consists of creating links on your website that connect to other websites. It should also include interlinking your posts within your own website.

When you start a blog, what you can do is to create links to pages with a high authority level. Ahrefs.com is one tool that let you know how reliable a website can be. When you put a consistent effort into link building, you’ll start to see good results over time.

Not only will this help your SEO and organic rankings, but linking to other resources provides more value to visitors. They see that you’re not just making up information and can cross-reference your ideas.

2. Manually build quality links to your website

Some of the most valuable links are when other websites put links on their pages to your website.

Free links like blog comments usually provide little-to-no value. However, a manually created link from a high-authority website to yours could dramatically boost rankings and traffic.

To get links from other websites, reach out to other bloggers and influencers within your niche. Build a relationship with them and then see if they would be willing to link to your website.

To make them more willing to give you a link, you could write a guest post or provide an awesome resource that they will want to link to. For example, you could create a list of the top 30 resources in your niche to let them share.

This method is not easy and does take time to do, but will pay off in the long term.

3. Take advantage of long-tail keywords

Another SEO factor to increase the traffic to your website is to use the long-tail keywords properly.

Long-tail keywords are more descriptive keywords that are more specific to what you’re talking about in your blog.

For example, a normal keyword could be: “digital marketing companies”.

A long-tail keyword could be: “SEO digital marketing companies in New York”.

Long-tail keywords have less competition and keyword difficulty. This makes it easier to rank higher in the different search engines than with working with a regular keyword.

They are also more descriptive of what you’re selling, so your traffic is more targeted. Don’t waste your time trying to compete nationally when your target market is within one geographic area.

Regular keywords usually have a lot of competition, that’s why some websites, especially those that offer specific services or products, often use long-tail keywords.

4. Share content on social media

Sharing content on social media is never a bad idea, especially when it comes to your blog posts.

If your content is great, people will share it, and a lot of potential new readers and potential clients will come with that.

It also serves as a way to advertise to your followers that you just posted a new article. Without letting them know, they probably won’t think to check your blog.

Every time you write a new blog post, you should also have a launch strategy to get as many people viewing it as possible. This can include posting it to Facebook, Twitter, Pinterest, Youtube, Instagram, and any other social sites your brand uses.

You can also take advantage of the social media groups, especially if your blog has a specific niche. For example, find groups that might be interested in your content and share resources that they might find useful.

5. Improve your load time

Website speed is critical in keeping your visitor’s attention and making sure they don’t hit the back button. No one wants to wait forever for a site to load and it’s a sure-fire way to kill conversions.

It really comes down to providing the best user experience possible and this is reflected in your search engine rankings. If your website takes a long time to load, Google will penalize you by showing other results above you.

Fast website loading starts with using good hosting that has powerful enough servers to run your site. Stay away from free hosting solutions since they generally do not have enough resources to run a fast site.

Besides just hosting, how your website is constructed makes a difference. Large images, errors in the code, and poorly referenced CSS and Javascript can all slow down a site. Test your site speed and see what areas might be slowing down.

6. Use Infographics and Images

Infographics are images that illustrate a point and usually have data and text to quickly convey an idea. They are great elements for making your content more appealing to your audience.

Many times, people are just perusing your site and don’t have 20 minutes to read all the details of a full article. They just want to understand the highlights in a few seconds.

Infographics are a great way to do this since they are highly visual. Think graphs, charts, and visually appealing titles.

By using relevant graphics, visitors will stay longer and there is a higher probability that they will share your content.

Graphic elements are more attractive because they’re easier to read, and lately, users who look for specific infographic resources have been increasing.