SEO analysis and improvement is a constant task of any webmaster when it comes to web positioning. You must be able to track your SEO data and stay up to date with the latest SEO trends.
Changes in search engine algorithms can cause fluctuations in SERP position and could make you drop drastically in little time. Solving that problem will help you to prevent long-term ranking drops while at the same time improving your overall traffic.
To make your work a bit easier, there are certain tools around the web that help you to analyze SEO.
In this post, we’re going to share the best marketing tools that will help you to improve your SEO positioning.
1. Google Search Console
Search Console is a tool developed by Google and it totally essential when it comes to SEO analysis.
It lets you monitor and control many factors of your SERP positioning. Search Console measures with precision the performance and traffic of your website.
Overall, it helps you to detect and solve problems before the search engine penalizes you.
Some of the main features include:
- Google Search Console gives you detailed information about your search results performance. This includes the keywords that the users used to reach your website and information about the type of device used.
- It lets you inspect the URLs under your domain to index new pages faster, re-index when you have made changes in one page, and look out quickly for errors.
2. Google Page Speed Insights
Google Page Speed Insights is another essential tool from Google. This time it is aimed at the performance of your website with suggestions to improve it.
These are some of its key features:
- Speed Ranking: Information about your website’s load speed, as well as classification in three categories – fast, slow, and normal.
- Optimization Points: It gives you a score from 0 to 100 depending on how good is your website is at following Google’s recommended performance practice. The results can be either good (80 points or more), medium (60 to 79 points), or low (59 points or less).
- Optimization Suggestions: A list of recommended practices that could be applied to your website to improve the results.
3. Google Analytics
This is another essential tool of the Google trio. Google Analytics is the most popular website analytics package and it helps to analyze your website traffic.
This is some of the most common data provided by this app:
- Bounce percentage: One of the factors that Google considers the most to measure a website’s quality.
- Session time: The more time the users stay on your website, the better Google will talk about its quality.
- Recurrent visitors: Another positive sign that Google gives you because it’s basically telling you that you can maintain the users’ interest.
- Visitor acquisition: Learn where your visitors are coming from to better understand if it is organic, from social media, or from some other source.
- Visitor behavior: See which pages your visitors are going to and which ones are the most popular. Use this data to design your website to help your visitors as much as possible, which will reflect in your SEO scores.
4. Screaming Frog
Screaming Frog is a very good resource if what you’re looking for is to optimize your on-page SEO. You just have to enter your site’s URL to get some interesting information:
- How to improve your website’s titles and descriptions
- The total number of entry links
- The total number of backlinks
- Broken links analysis
- Extract SEO data
- Generate sitemaps
- Determine if you have duplicate content
5. SEOlyzer
SEOlyzer is a log analysis tool that can be used to better understand how search engines view your website. As bots crawl your website, they leave behind log files on your server that have clues on how to improve your SEO. By using this tool, you can find errors and monitor performance.
6. Keyword Explorer
This is Moz’s keyword analysis tool that gives you better keyword suggestions for your site. Use Keyword Explorer to research the best keywords to use with your content to drive more traffic in multiple search engines. Use the free account for 10 queries every month or upgrade to a paid account to get more keyword suggestions.
7. Google Keyword Planner
This is another keyword tool by Google that helps to explore and find the best keywords for your content. It was originally built for optimizing Google Ads but it can be used for SEO research, as well. Just type in a phrase and it’ll generate additional keyword suggestions, along with relevant metrics.
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