Social media is one of the most powerful ways to connect with potential clients and grow your business. Successful real estate agents use Facebook, Twitter, Instagram, and other platforms to get more sales.
Every real estate agent will have a slightly different approach to their marketing based on what works for them. Some will favor one platform over another or post different types of content.
What works for one company in one geographic area may not work for another company. The key is to test out enough variations in your marketing so that you can determine the best strategy for you.
What Social Media Do Top Real Estate Agents Use?
Knowing that every business is different, we set out to compare the social media marketing strategies of the top real estate agents in the US.
This serves as a great starting point when creating a new social media strategy for your own business. Compare to what the experts are doing and then adapt the best tips to your own strategy.
Let’s take a closer look at the social media marketing stats of some of the most successful real estate agents.
Veronica Figueroa – Orlando, FL
Veronica Figueroa is a Zillow Agent Advisory Board Member and a National speaker for Zillow, NARHEP, and INMAN Connect. Veronica is a Real Estate Coach for multiple businesses and has won numerous awards, including the ranking #23 in the US on the NAHREP Top 100 Nationwide list.
Annual Sales Volume: $86,000,000
Total Social Media Followers: 7,380
| Website | |
| Domain Authority | 19 |
| Backlinks | 319k |
| Age | 11 years |
| Likes | 2,283 |
| Followers | 2,556 |
| Check-Ins | 3,042 |
| Followers | 752 |
| Following | 742 |
| Tweets | 404 |
| Tweet Replies | 28% |
| Tweets with @mentions | 70% |
| Tweets with #hashtags | 35% |
| Retweets | 28% |
| Followers | 1,789 |
| Following | 1,494 |
| Posts | 597 |
| Engagement Rate | 1.02% |
| Like Rate | 0.93% |
| Comment Rate | 0.09% |
| Avg. Engagement per Post | 18 |
Gary Ashton – Nashville, TN
Gary Ashton became a real estate agent in 2001 and has since become #1 realtor for RE/MAX and is in the top 1% of realtors in the Nashville Tennessee area. He is the #1 team leader with RE/MAX Advantage in Tennessee, #2 in the USA, and is the #2 RE/MAX team in the world. Gary is the official real estate agent for the Tennessee Titans.
Annual Sales Volume: $334,000,000
Total Social Media Followers: 55,843
| Website | |
| Domain Authority | 24 |
| Backlinks | 124 |
| Age | 19 years |
| Likes | 3,465 |
| Followers | 3,530 |
| Check-Ins | 6 |
| Followers | 2,355 |
| Following | 1,289 |
| Tweets | 51,748 |
| Tweet Replies | 0% |
| Tweets with @mentions | 1% |
| Tweets with #hashtags | 27% |
| Retweets | 1% |
| Followers | 46,493 |
| Following | 1,576 |
| Posts | 1,571 |
| Engagement Rate | 0.28% |
| Like Rate | 0.26% |
| Comment Rate | 0.02% |
| Avg. Engagement per Post | 129 |
| Followers | 500+ |
Johnny Ussery – Hilton Head, SC
Johnny Ussery has been a part of many of the master-planned communities in Hilton Head-Bluffton for over 30 years. He is a partner in the number one real estate company in the Lowcountry with 11 offices located throughout the Bluffton and Hilton Head area.
Annual Sales Volume: $142,854,000
Total Social Media Followers: 1,940
| Website | |
| Domain Authority | 14 |
| Backlinks | 228 |
| Age | 15 years |
| Likes | 613 |
| Followers | 621 |
| Check-Ins | 1 |
| None Found | |
| Followers | 0 |
| Following | 0 |
| Tweets | 0 |
| Tweet Replies | 0% |
| Tweets with @mentions | 0% |
| Tweets with #hashtags | 0% |
| Retweets | 0% |
| Followers | 706 |
| Following | 461 |
| Posts | 318 |
| Engagement Rate | 2.60% |
| Like Rate | 2.54% |
| Comment Rate | 0.06% |
| Avg. Engagement per Post | 18 |
| Followers | 500+ |
| Monthly Viewers | 22,800 |
Stephen Cooley – Rock Hill, SC
Stephen is GRI (Graduate Realtor Institute) and ABR (Accredited Buyer’s Representative) accredited. He has consistently been the #1 Agent in closed sales for the Carolina Region, closing more than 8,000 homes in his career.
Annual Sales Volume: $115,000,000
Total Social Media Followers: 18,306
| Website | |
| Domain Authority | 32 |
| Backlinks | 89k |
| Age | 17 years |
| Likes | 5,707 |
| Followers | 5,831 |
| Check-Ins | 673 |
| Followers | 595 |
| Following | 471 |
| Tweets | 5,993 |
| Tweet Replies | 3% |
| Tweets with @mentions | 5% |
| Tweets with #hashtags | 44% |
| Retweets | 2% |
| Followers | 6,173 |
| Following | 3,634 |
| Posts | 819 |
| Engagement Rate | 0.15% |
| Like Rate | 0.15% |
| Comment Rate | 0.00% |
| Avg. Engagement per Post | 9 |
| Followers | 458 |
| Monthly Viewers | 75,900 |
Aaron Kirman – Los Angeles, CA
Aaron Kirman is one of the top real estate agents in the L.A. and Hollywood area, selling close to $6.5 billion in his career. He is the star of Listing Impossible on CNBC and has sold some of the largest properties in Hollywood. We also did a full analysis of Aaron Kirman’s online marketing.
Annual Sales Volume: $528,000,000
Total Social Media Followers: 326,501
| Website | |
| Domain Authority | 43 |
| Backlinks | 2k |
| Age | 15 years |
| Likes | 2,415 |
| Followers | 2,548 |
| Check-Ins | 0 |
| Followers | 16,032 |
| Following | 89 |
| Tweets | 219 |
| Tweet Replies | 4% |
| Tweets with @mentions | 19% |
| Tweets with #hashtags | 24% |
| Retweets | 4% |
| Followers | 305,506 |
| Following | 4,008 |
| Posts | 484 |
| Engagement Rate | 0.78% |
| Like Rate | 0.76% |
| Comment Rate | 0.02% |
| Avg. Engagement per Post | 2,385 |
Ben Caballero – Addison, TX
Ben Caballero is the Founder and CEO of HomesUSA.com and is the most productive real estate agent in the world, according to Guinness World Records. Ben is America’s top ranked agent for both total dollar volume and the total number of real estate sales in a year, as published by The Wall Street Journal.
Annual Sales Volume: $1,905,970,827
Total Social Media Followers: 1,461
| Website | |
| Domain Authority | 41 |
| Backlinks | 2k |
| Age | 25 years |
| Likes | 517 |
| Followers | 572 |
| Check-Ins | 0 |
| Followers | 165 |
| Following | 187 |
| Tweets | 303 |
| Tweet Replies | 1% |
| Tweets with @mentions | 60% |
| Tweets with #hashtags | 30% |
| Retweets | 39% |
| Followers | 207 |
| Following | 1 |
| Posts | 2 |
| Engagement Rate | 23.19% |
| Like Rate | 20.53% |
| Comment Rate | 2.66% |
| Avg. Engagement per Post | 48 |
Social Media Comparison Summary
Here’s a quick side-by-side comparison of the social media followings of these top real estate agents.
Based on this data, we can make a few observations.
- Ben Caballero has sold close to $2 billion last year but has the smallest social media following. He also has the highest Instagram engagement rate. Ben’s success is mostly due to his traditional marketing methods and large team instead of social media.
- Aaron Kirman and Gary Ashton both sold over $300 million and they have the largest social media followings, with the bulk of them being on Instagram.
- Facebook and Instagram are the preferred social media platforms over Twitter.
- Although Ben and Johnny are outliers, there is a trend that generally shows that, the larger the social media following, the greater the annual sales.
Bottom line? Grow your social media following to be able to influence more people. The greater your reach, the better chance you’ll be able to make a sale.
Don’t forget to create engaging content that is useful to your followers. Higher engagement rates help to make your social media marketing more effective.
Now get out there and grow your own following!
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