How Jenny Usaj is Crushing the Denver Real Estate Market

Denver real estate has blown up over the past several years. The population has been growing and there are minimal houses available, making it a seller’s market. The median residential property price is $400,000, which has increased 2.56% in April 2020.

Over the past 14 years, Jenny Usaj has become one of the most respected and successful real estate agents in Denver, CO.

We took a detailed look at Jenny’s digital marketing strategy to see how she has gotten where she is today.

The cool thing? These same strategies can be used by any business to improve your own marketing, branding, and sales.

About Jenny Usaj

Jenny Usaj has been a real estate broker for 14 years and specializes in being a buyer’s agent, listing agent, relocation, commercial real estate, property management, and landlord services.

She grew up in Houston, TX where she attended Lamar High School. She graduated from the University of Denver with a Master’s Degree in Global Finance, Trade, and Economic Development.

Jenny built Usaj Realty based out of Denver, which now has a team of 14 people. Over the years, she has become a highly-respected brokerage by forming meaningful relationships and consistently engaging clients.

Usaj Realty also supports Habitat for Humanity and helps organize the Women’s Build annual event. These efforts create sustainable local communities and provide housing for families that would otherwise not be able to afford a home.

Website: usajrealty.com
Zillow Profile: zillow.com/profile/JennyUsaj
Total Sales on Zillow: 320
Sales Last 12 mo: 58

Now, let’s get into some of Jenny’s marketing strategies to see how she has become a powerhouse real estate broker.

Optimize Your Zillow Listing (or Other Directories)

Jenny Usaj is a rockstar on Zillow. Her whole profile gives her massive credibility and authority that helps to land new clients.

Since she is a real estate agent, we naturally are looking at her Zillow profile. The good thing is that the same principles we discuss below can be applied to any type of listing.

Let’s take a look at what she’s doing right.

[TIP 1] Stand Out with Positive Reviews & Social Proof

The first thing we see on Jenny’s profile is that she has 61 five-star reviews. That’s pretty impressive and is a powerful marketing tool.

Be able to point to your past successes and show that your other clients love you. That makes it easier to convince other people to join you, as well.

She also has 58 sales in the past 12 months, which shows that she has been both busy and successful. This is great social proof that she can bring positive results for new clients.

At the bottom of Jenny’s Zillow page, you can see her actual client reviews. Having multiple positive reviews helps to make you an authority and build confidence in your skills.

The other benefit of reviews is that they tell personal stories about actual client’s experiences. Those experiences could relate closely to future clients and help to convince them to work with you.

[TIP 2] Take Advantage of Platform Badges

Notice the blue “Best of Zillow” badge under her picture. This means that she has provided an excellent customer experience and is ranked very high by clients.

According to Zillow, “Based on surveys of buyers and sellers like you, agents receive a Customer Experience Score. When this score is 90 or higher, these agents reach Best of Zillow status.”

Earning badges on your listing helps to make you stand out and give you more credibility as an awesome real estate agent.

RELATED: Inside Aaron Kirman’s $6 Billion Marketing Strategy

[TIP 3] Use Video to Tell Your Story

You’ll notice that Jenny prominently displays an introductory video about her at the top of her About Us section.

Using video is a great way to capture your visitor’s attention and portray a professional appearance. It lets you speak directly to your audience and create a bond that is difficult using text only.

Jenny’s video quickly shows that she is knowledgeable, professional, and personable. All important things for gaining the trust of potential clients.

Take a look yourself:

[TIP 4] Be Personable and Likable

Your listing should have a description that helps to tell visitors a little more about you. Try to tell your own story in a way that makes you personable. Go beyond the superficial facts and tell them a bit about what makes you you.

Yes, certifications and experience is important. But also include a few details to show that you’re a person, too.

Jenny does this well by mixing in a few details in the first sentence of her profile description.

Growing up helping her father “fix and flip” houses in Houston, Texas and a Lamar High School Alumna, Jenny went on to graduate with a Master’s Degree in Global Finance, Trade, and Economic Development from the University of Denver.

Jenny Usaj – Zillow Listing

She then goes on to discuss WHY she is passionate about real estate and HOW she is helping people. This is a powerful way to connect and get people to trust her.

Jenny passionately believes that while real estate can be luxurious, homeownership should be obtainable for everyone. Usaj Realty financially contributes to Habitat for Humanity and helps organize the Women’s Build annual event. These efforts create sustainable local communities and provide housing for families that would otherwise not be able to afford a home.

Jenny Usaj – Zillow Listing

[TIP 4] Showcase Your Previous Successes

If you’ve been in business for even a short period of time, you probably have a few successful clients. Take advantage of that to gain the trust of other potential clients.

For real estate agents, that means to show off the listings you have sold previously. If you were able to sell them quickly, be sure to mention that.

Potential clients will be able to compare your sold properties and feel more comfortable if they are similar to their own property.

Jenny Usaj has a section on her Zillow page that shows some of the properties that she has sold in the past.

This is a great way to give proof that Jenny has had success selling multiple properties in the $400k+ range.

[TIP 5] Provide as Much Detail as Possible

Zillow and other listing websites offer multiple fields to fill out for your profile. Take advantage of this by including as much detail as you can about yourself.

On Zillow, this includes having a description, your address, phone numbers, website, blog, and social media sites.

If you leave any of this information off, you’re putting yourself at a disadvantage. It makes it harder for people to find you and contact you if your information is incomplete.

Jenny has a complete Zillow profile, taking advantage of all the available fields. Including her phone number and website links make it easy for clients to reach out for more information.

[TIP 6] Extend to Other Directory Listings

For real estate agents, use these same concepts on Trulia, Realtor.com, and any other directory listings you may have. While each site is slightly different, they all have similar features that can help you stand out when used appropriately.

For non-real estate agents, the same concepts also apply to other listings.

Take the time to build your social proof through positive reviews. Build your reputation on the website by posting, commenting, and giving helpful advice.

Also, show that you have a system that works to fill your customer’s problem and that it has been successful previously. Don’t forget to give enough detail to let people learn about you and how to get in touch, if they would like some help.

Use a Killer Website to Display Your Services

After directory listings such as Zillow, having your own website is essential to building your reputation and business.

Bottom line, if you don’t have an attractive and functional website these days, you won’t be able to attract as many clients.

Jenny Usaj has a great website that is helping to build her brand, generate leads, and help close sales. Let’s take a closer look at what she’s doing well on her website usajrealty.com.

[TIP 7] Use a Clean and Modern Design

The worst thing to do is to have a website that is outdated or difficult to navigate. It is an immediate turn off if visitors are unable to quickly get the information they are looking for.

Jenny has an attractive home page that immediately gives a professional real estate feel.

It uses a simple dark blue color scheme with light blue accents. This helps to convey a sense of calm professionalism and a company that can be trusted.

The header menu makes it easy to navigate to sub-pages and promotes the topics that people are likely searching for.

Notice that their Listings are easy to find throughout their website, both in the menu and farther down the home page.

They also call out COVID-19 updates, which is highly relevant to clients, along with their blog page.

The goal is to make it easy for visitors to find the answers to their questions. Once they feel comfortable with your company, they will be much more likely to reach out.

[TIP 8] Pay Attention to Website Performance

Part of designing a functional website is to make sure that it works well on a variety of platforms. Visitors can choose to use a variety of browsers and devices, and websites don’t automatically work on all of them.

One of the most important tests is to see if your website is mobile responsive. This means that your site works not only on a standard desktop, but on mobile devices like smart phones and tablets.

With over 50% of all internet traffic being mobile, it’s very important to optimize your website.

Not only that, but Google actually penalizes sites that aren’t responsive so that they don’t rank as high.

While you’re building your site, don’t forget to think about loading speed. A slow website will kill your conversions since people don’t want to wait around for 10 seconds for a website to load.

We can see Usaj Realty’s website is mobile responsive and also loads quickly in around 2 seconds. This helps them to attract more clients by catering to all visitors.

[TIP 9] Make it Easy to Contact You

For real estate agents and small businesses in general, the goal of your website is to either make a sale or generate a lead. This means you need ot make it easy for visitors to contact you.

Usaj Realty does this well by offering multiple options right on their homepage.

The first is listing their email and phone number along the top bar of their site.

They also have quick links to all of their social media profiles along the top right side. This helps to grow their following and provides another way to get in touch.

Finally, Jenny uses a “click to chat” button that floats on the left side of the page. When clicked, visitors are able to start an instant chat to answer questions right away.

By making it easy to get in touch, visitors will be able to get their questions answered faster and turn them into paying customers.

[TIP 9] Make Your Company Personable

Successful real estate agents are able to form personal relationships with clients and translate that into trust to find the perfect home.

For cold website traffic to your website, start to build that relationship by showing that you are a real person that cares. Put a face to the name and tell them more about your team.

While Jenny Usaj is the owner of Usaj Realty, she also has a team of independent brokers that work with her. They each have a profile on the company website that showcases their own strengths.

This is a great way to make the company feel more personable and to let potential clients learn about the team.

Besides using public team profiles, try to tell the story of how your company was started and why you’re different from others. Connect with your visitors on a personal level and it’ll be much easier to sell them on your services.

[TIP 10] Use Technology to Enhance Your Website

It is now easier than ever to include unique and helpful applications in your website. If you’re using WordPress, there are thousands of free and premium plugins that add functionality.

Leverage technology on your website that will help to increase conversions and improve customer service.

Usaj Realty is a good example of this by embedding an interactive listing map right on their website.

Sure, they could have simply linked to their Zillow or Trulia listings. The problem with that is that it sends visitors off their own website and to a third party. That makes it much easier for visitors to potentially find a competitor instead of sticking with you.

For real estate agents, you’ll want to be able to show your full listings on your own website with MLS integration. Other technology could include instant chat, SMS text auto responses, and social media share buttons.

Think about what might make the customer experience better and then see if there is a technical solution that can be installed on your website. Spending some time and money upfront to do this can help to drastically improve conversions later.

Leverage Multiple Social Media Platforms

One thing we can notice from Jenny Usaj is that they are active on a variety of social media platforms.

That makes complete sense since it helps to reach potential clients where they are most likely to hang out…. on social media!

Usaj Realty has profiles on all the major social media platforms, such as Facebook, Twitter, Youtube, and Instagram. And they are all listed on their main website in their header and footer.

Let’s take a closer look at each of these social media profiles to see what Jenny is doing.

[TIP 11] Facebook: Video Cover & Chatbot

When we check out Usaj Realty’s Facebook page, there are a few things that immediately stand out.

The first is that they are using a video cover photo instead of a static image. It is a video of nice aerial footage of one of their properties and is clearly professionally shot.

This is great for several reasons because it captures the visitor’s attention immediately and gives Usaj a professional feel. That, along with consistent branding and informative posts, creates a brand that feels like it can be trusted.

The other immediate feature we notice is that a chat box pops on the Facebook page asking if we have any questions. This is a great way to engage visitors and get them to reach out to you.

Using an automated chat bot can also provide immediate answers to standard questions without having to individually respond to each person. Chat bots can help to funnel visitors to gradually warm and segregate them for further follow-up.

[TIP 12] Twitter: Your Hook & Mix Up Your Tweets

Usaj Realty’s Twitter page continues their branding from their website and other social media pages. It features their website link and the hashtag #Denver to help drive traffic.

Twitter allows a short description for the profile bio and Usaj Realty has a memorable and unique description.

Usaj [you say] Realty is your premier real estate brokerage in Downtown #Denver. How you say real estate in Denver.

Usaj Realty Twitter Bio

All businesses should be able to sum up their product or service in one, short description like this. If you can make it memorable by being funny, rhyming, or playing off a pun, even better.

The other thing to notice from Usaj Realty’s Twitter page is that they don’t just tweet about their listings. They change it up and use different formats.

Check out a few of these tweets:

Mostly Sunny today in #Denver! With a high of 98F and a low of 65F.

— Usaj Realty (@UsajRealty) August 22, 2020

Square Footage Discrepancy | #Appraisal vs. #Assessment | https://t.co/LDDEXcaOUM #UsajRealty #Denver #Denverneighborhood #Colorado #undercontract #homeappraisal #homeassessment #buyingahome #homebuying #sellingahome #homeselling #homeseller #homebuyer #homevalue #homepurchase

— Usaj Realty (@UsajRealty) August 21, 2020

You’ll notice that the first has nothing to do with selling real estate directly. It simply mentions the great weather in Denver. This can help to remind people how great a place Denver is while also keeping Usaj Realty at the top of mind without actually selling anything.

The second tweet is about an article from their blog and provides value to homeowners by educating them about appraisals. This also doesn’t directly sell a property but helps to build their reputation as knowledgeable experts.

[TIP 13] Instagram: It’s All About the Image

Usaj Realty has a great following on Instagram with over 21,200 followers. They have posted 747 times and are currently following 7,464 people. This is a powerful tool to be able to reach a large amount of people consistently by posting quality content.

Similar to Twitter, they have a short, yet memorable description that includes their website and email address.

Looking at the overall feel of Usaj Realty’s Instagram page, you can see that everything revolves around their high-quality images.

Instagram is a very visual platform and the most successful accounts are able to post unique images that connect with other visitors.

Specific to real estate, we can see that videos and artistic architectural images tend to perform the best. These will generate more comments and likes, which drives awareness and traffic.

To improve your own Instagram marketing, regularly post pictures and videos that are creative, unique, and high quality.

[TIP 14] Grow Your Reach on Multiple Platforms

Usaj Realty doesn’t stop at just one or two social media platforms. They have a presence on all the major sites besides just the normal Facebook, Twitter, and Instagram.

Having a presence on multiple social media platforms helps to improve your search engine rankings. It makes it easier for people to find you and increases your reach with your followers.

Linkedin is a great way to build your professional presence and connect with other small businesses. If you’re hiring, Linkedin is a great way to attract talent and recruit.

Usaj Realty has a company profile on Linkedin where they can connect both clients and employees.

Jenny also has a Youtube channel where they load promotional videos of their properties. Even with a small amount of followers, this is a great way to host videos and get found in Google.

Finally, Usaj Realty has a Pinterest account where they have over 424,000 monthly views and 991 followers. Since real estate is highly visual, it works extremely well to promote properties on Pinterest.

As we can see, having multiple social media accounts can help to improve your organic traffic, search engine rankings, and ability to influence followers. While it does take time and effort to grow these accounts, it could be a great investment to increase sales.

Summary

Jenny Usaj has done a great job of scaling Usaj Realty to be one of the top real estate brokerages in Denver, CO. It is clear that her success is due to her experience, client-first attitude, and professional image across multiple channels.

Usaj Realty has a strong presence on real estate directories such as Zillow, Trulia, and Realtor.com. This drives targeted traffic to the company since visitors have already expressed an interest in real estate in the Denver area.

That, coupled with a functional and informative website, allows her to gain more clients and sell more properties. Don’t forget, the consistent engagement across many social media channels helps to drive interest and build her reputation.

Now, if you’re not a real estate agent, use these same tactics to drive your own marketing. Start with building out a professional website so that you can control your own brand. Add on layers of social media marketing to expand your reach. Finally, optimize your industry-specific listings to gain the most amount of traffic.

With consistent branding and useful information, you will be well on your way to proving yourself as an authority in your industry.