Business Growth Checklist
Effectively grow your business with these 3 simple steps.
Looking to scale your business to increase your revenue, earn more profit, and improve your market share? Use this checklist to get started with building a solid online marketing plan.
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1. DIGITAL PRESENCE
Build your online presence by expanding your digital footprint and standardizing your branding across all platforms. This means building out your website, blog, social media profiles, sales funnels, listings, and other online profiles.
Website
A modern and attractive website is essential for the success of any business. It serves as the digital front door for your company and is often the first impression potential customers have of you. By having a high-performing website, you’ll be able to attract more customers.
- Clear Call to Action (CTA) and contact information easily accessible
- Modernized and recognizable logo
- Custom favicon and graphics
- Blog posts with educational content
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Sales Funnel
A sales funnel is a system that allows you to drive cold traffic to a website and effectively educate and warm them to the point that they turn into buying customers. Along the way, you’ll be able to weed out the tire-kickers and people not interested in your product. At the end of the funnel, if implemented correctly, you should have a concentrated number of highly interested customers. Learn how to get started with a sales funnel.
- Lead magnet such as a report, case study, or quiz
- Email optin form to gather leads
- Autoresponder with email follow-up sequence
- Convert leads to sales
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Social Media
Social media platforms are the most likely place that your potential customers hang out online. As a company, make sure you have an social media presence to help influence their future purchasing behavior and become a recognizable brand. Social media will also help with your SEO and help drive targeted traffic to your website.
- Consistent icons, images, and colors used throughout profiles
- Call to Action on each profile
- Regular posts on all platforms, at least once or twice per week
- Local & Niche-Related Directories, such as Zillow, FindLaw, or HomeAdvisor
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2. CUSTOMER ACQUISITION
Once you have a solid online presence, you’ll need to deploy a strategy to get more customers. This means improving your organic traffic and using paid traffic and other content distribution methods. Every business needs a systematic way to gain new customers 24 x 7 in order to continue to grow.
Search Engine Optimization (SEO)
Search Engine Optimization, or SEO, is a strategy of improving your search engine rankings to show up for certain keywords. This includes both on-page SEO for your website and other relevant profiles, citations, and listings that give you more visibility and traffic. Here are some free tools to help improve your rankings.
- Claim all available citations
- Remove duplicate profiles
- Use the same Name, Address, and Phone Number (NAP)
- Relevant blog posts and articles on website
- Guest posts on related blogs
- Informative videos on multiple platforms
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Content Marketing
Content marketing is when you create compelling content to educate your visitors and use that to convert them into leads and sales. Content can be in the form of blog posts, articles, case studies, videos, podcasts, or software. Once you create your content, use a distribution system to promote it and send traffic to it.
- Write unique blog posts around specific keywords related to your offer
- Link your blog posts to pillar content on your website
- Create case studies from your existing customers
- Distribute your content to your email and push notification lists
- Promote your content on social media
- Leverage influencers and partners to promote your content
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Targeted Traffic
Once you have your web properties set up, it’s time to start driving targeted traffic to your sales funnel. This means finding people that are most likely to be interested in your offer and putting it in front of them to get them to buy.
- Email marketing
- Social media outreach
- Content creation with blog posts, podcasts, videos, and webinars
- Targeted local events
- Partner with other businesses
- Offline marketing through direct mail, newspapers, and newsletters
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3. SALES OPTIMIZATION
As your business expands, you’ll want to optimize your marketing to continue to grow exponentially. Test, analyze, and tweak your offers to get the most out of them. Use strategies to improve your online reputation to get more sales. Look to improve your customer experience so that your repeat purchase rate increases. Take incremental steps to optimize as many sales as possible.
Reputation Management
Reputation management is the art of managing the public perception of a company so that new customers are more likely to make a purchase in the future. This includes reducing the number of negative reviews, increasing positive reviews, and improving the customer experience to get more referrals.
- Address any negative reviews quickly and professionally
- Showcase positive testimonials on social media
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Customer Experience
Understanding the customer experience is critical to see where your company is doing well and what may need to be improved. By taking care of your existing client base, you can promote repeat sales and increase the number of positive reviews and referrals you get.
- Loyalty program for repeat customers
- Strategic coupons and sales
- Customer inquiry system for FAQs and questions
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Business Data & Analytics
Gathering data about your customers and your company is the first step in really understanding how to improve. It is critical to see what is actually happening behind the scenes. Are customers satisfied? Are you making a profit with each sale? Are people actually reading your website? Gather the data and then analyze it to make informed business decisions.
- Google Analytics installed on website
- Determine and track business-specific metrics
- Build buyer and target audience personas
- System for understanding and acting on data
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Continuous Improvement
Being successful today does not mean that you will be able to sustain it for the next decade or more. Strive to continually understand the evolving market and stay ahead of competitors. Adapt your products and services while improving customer satisfaction and becoming a better company.
- A/B split testing website, landing pages, and ads
- Adjust marketing strategies to meet business goals
- Use data to determine how to improve your marketing
- Improve quality of poorly performing products and service
- Bundle products together and create special offers
